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Elena Pochetova
The history of the legendary Russian fashion industry project stretches back to the year of 1994. This was the year when Moscow hosted the fashion event which was justly considered as unique for Russia at that time, i.e. — High Fashion Week involving A-list fashion stars.
Elena Pochetova
In the list of the designers that participated in the Volvo Fashion Week there are also Olga Malyarova, Tarakanova, Kira Plastinina, Anastasia Zadorina, Olesya Malinskaya, Razumikhina, Alexandra Kazakova and others.
Elena Pochetova
Valentin Yudashkin opened the Volvo Fashion Week with a demonstration of his spring/summer collection, which was presented at Paris Fashion Week earlier in October.
Elena Pochetova
Volvo Fashion Week displayed the collections from classy and avant-garde Alena Akhmadullina and Russian celebrity designer Valentin Yudashkin.
Elena Pochetova
They are the ones responsible for developing the present image of Russian fashion, defining the content of Russian school of design, and their collections are well represented in the most notable boutiques.
Elena Pochetova
Fashion Week has discovered such talented designers as Igor Chapurin, Andrey Sharov, Tatiana Parfenova, Victoria Andreyanova, Luda Dobrokhotova, Daria Razumikhina, Olga Kameneva, Natasha Drigant, Sergey Efremov and introduced them to the public at large.
Elena Pochetova
The key element of the new format is ready-made prêt-à-porter and prêt-à-porter de luxe class clothing. . The Week is mainly aimed at fostering the development of fashion industry in Russia.
Elena Pochetova
Since 2003 the format of the Week has been changed so that the event is now carried out twice a year, in late March and late October, representing prêt-à-porter class collections.
Elena Pochetova
The date of this magnificent event organized by the Haute Couture and Prêt-à-porter Association that was founded for the purpose of promotion and development of national fashion, can be considered the birth date of Russian fashion industry.
Elena Pochetova
This form of collection presentation attracts hundreds of buyers to the Week, as well as representatives of the companies producing fabrics, accessories, garniture and ready-made clothing. The Fashion Week has become a center of business meetings and clinching numerous deals.
Elena Pochetova
Volvo Fashion Week Moscow format implies everyday designer parades traditionally catching the attention of a lot of journalists. Meanwhile designers represent their new collections in special show-rooms.
Elena Pochetova
The concept of Volvo Fashion Week Moscow is guided by the well-earned experience of world Fashion Weeks in Paris, New York, London and Milan.
Elena Pochetova
Gostiny Dvor, one of the most beautiful historical sites in Moscow. It's an antique architectural masterpiece located in the very heart of Moscow, in just a hundred meters from the Kremlin.
Elena Pochetova
Volvo Fashion Week took place October 24-29 in Gostiny Dvor, Moscow.
Elena Pochetova
This fall in Moscow is becoming a hard time for fashionistas. Two competing fashion weeks – Volvo Fashion Week and Mercedes Benz Fashion Week – are taking place simultaneously, and both offer quite a lot to see.
