Beauty contest winners in a photo series.
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AYAR KUO
The first beauty contest in
Yakutsk (the capital of Yakutia Region in Russia) was held in 1989 to great acclaim; lately it has spread around the whole republic.
AYAR KUO
The origins of the competition lie in Olonkho, an ancient oral epic. This myth describes a young woman who possesses a beautiful face, kind nature, long braids, and a shy, vulnerable soul.
AYAR KUO
The Yakut Yhyakh ("Abundance") Festival harks back to ancient beliefs in sun and fertility deities and is said to be an echo of pagan cults. The main place for this holiday is Yakutsk, where more than 150,000 people come to celebrate. The Yakut Yhyakh Festival features a beauty contest in which national traditions are center stage: such as measuring the length of braids, talent contests (like throat-singing), cooking skills.
AYAR KUO
Beauty is an integral part of the image of the perfect Yakutian woman. Beauty contests are now held amoung police officers, medical workers, airline staff, teachers, secretaries, and students. Contests for children, men, and senior citizens have also appeared.
AYAR KUO
One of the most important parts of the competitions is the catwalk in national costumes. Sometimes, whole shows are based on Yakutian myths.
AYAR KUO
The Mister Yakutia Contest is for young men to show off their strength, endurance, and dexterity. Participants impersonate heroes from local myths who fought and slayed demons.
AYAR KUO
Ayar Kuo, the author of photographs, thinks that the beauty contests in Yakutia are a real phenomen.
AYAR KUO
There is a person with a crown, sometimes with two, in each house. The ribbon and the crown are safely guarded.
AYAR KUO
"Yakutia is a very distant region of Russia (4,375 km from Moscow) with long harsh winters. Arts and national crafts are so popular here because there is little else that people can do in a confined space indoors.
Ayar Kyo
Beauty for the locals is very important, and inspires hope. For them, beauty contests in Yakutia are a search for something pure, ever-present, and as fragile as nature." - thinks Ayar Kuo.
