Moscow wears it hot

Inna, 37 years old, musician // “Everything I’m wearing today I bought in India or at Jagannat, the Indian clothing shop at 11 Kuznetsky Bridge Street. I only wear bright colours – they bring the sunshine! In Moscow, people mostly wear dreary clothing”.

Anna, 32 years old, lawyer at an international company // “This cape was made especially for me by the designer Olga Gerasimenko. She is from Ukraine but lives in Moscow. She also designs handbags and accessories that suit my taste perfectly. Of course I don’t just wear clothes made by her, but they always enhance my outfits”.

Slava, 34 years old, manager at Tele2 and Mikhail, 26 years old, journalist at the Mir TV network // Slava: “I bought my bow-tie in a second-hand clothes shop in Berlin. But my favourite accessory, the one I never leave home without, is my Björn Borg bag. He was a brilliant tennis player and I am a great admirer of his work as a designer. I bought this bag a few years ago at the TsUM department store, next to the Bolshoi Theatre. // ” Mikhail: “I try to dress well, but to be honest, designer clothes never fit me. So I find my clothes all over the place, whenever I see something I like. The blue suit I’m wearing today was bought at a shopping centre at the Voykovskaya metro station, I don’t even remember the name of the shop. The same goes for the scarf.”

Alissa, 20 years old, economics student // “I love to combine classic clothes with an item of sportswear. For example, today I’m wearing a coat by Mango teamed with basketball boots. Or I do the opposite – I wear elegant shoes with a discreet Puma top. That closes no doors for me, it’s universally acceptable.”

Patrick, 20 years old, assistant at a music production agency // “I’ve been ripping up my own trousers since I was 13 and that’s virtually all I wear, even in winter. I buy them for virtually nothing in the street markets and I do something with them that is purely personal. At any rate, I don’t know anyone at my agency who wears ‘normal’ clothing.”

Ekaterina, 25 years old, photographer // “I only wear brightly coloured dresses; otherwise I’d get bored from the start of the day.”

Ekaterina, 24 years old, designer // “I like classic clothing; black, white, beige – and a very plain cut. What I am wearing today is basically Zara – except for the shoes, which I bought in Italy.”