After many global brands suspended advertising contracts with glamorous Russian tennis star Maria Sharapova in early March due to her involvement in a doping scandal, a local manufacturer of the traditional Russian beverage kvas invited Sharapova to become the face of the brand. RBTH shows what ads for famous Russian brands could look like if Sharapova decides to go local.
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Photo: Reuters; collage: Yaroslav Cohen
Vyatsky Kvas, malt beverage - Because you’re worth it
Photo: Reuters; collage: Yaroslav Cohen
Teremok, pancakes - Some like it hot, Sudarynya!
Photo: Reuters; collage: Yaroslav Cohen
Uralvagonzavod, T-90 - Say Zoom-Zoom!
Photo: Reuters; collage: Yaroslav Cohen
Avtovaz, Lada - Brutal is the new sexy
Photo: Reuters; collage: Yaroslav Cohen
Aeroflot, air carrier – The taste of monopoly in the Russian skies
Photo: Reuters; collage: Yaroslav Cohen
Baltika 7, beer - It's time, my friend, it's time for Baltika 7! (Baltika 7 is the favorite beer of the former United States Ambassador to Russia Michael McFaul - RBTH).
